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The Importance of Sustainability

6th June 2024 by B.Burrows

As the second largest pollutant industry after agriculture, the world of fashion is beginning to recognise the importance of environmentally conscious production and its role in pioneering such methods. A shift away from the ubiquitous nature of "fast-fashion" and the disposability that comes with it has become a priority for iconic names and brands such as Paul & Shark and Sandbanks, offering consumers a rejection of the consumeristic overconsumption that has often been actively encouraged by the industry for a long period of time.

Through projects such as SEAQUAL® and ECONYL®, Paul & Shark maintain their commitment to preservation of the natural world while maintaining the durability and quality associated with garments from the brand. SEAQUAL® fabric is comprised of 10% upcycled marine plastic and 90% post-consumer PET, helping to rid the oceans of discarded materials. ECONYL® is a regenerated nylon fabric made up of discarded nylon from sources such as fishing nets and also forms part of the brand's "Save the Sea" collection.


With a dedication to producing only the garments that can be produced in a sustainable and environmentally-friendly way, Sandbanks are helping to combat the long-standing issue of overproduction in the industry while ensuring the collections that are produced are as enduring as possible. The brand minimises damage from production through partnerships with material suppliers such as Polartec®, Everest Textiles and ECONYL® and furthers their commitment to the environment through Ecologi, buying and planting a tree for each product sold.

The issue of sustainability within the fashion industry is multi-faceted; despite the average person purchasing 60% more items of clothing than they did 15 years ago, harm can still be reduced by innovative materials and production methods that prioritise the environment. Aiming to reduce this level of consumption will arguably have the largest impact in the long-term however, and brand's such as these are leading the way in focusing on staple pieces rather than fleeting trends.

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