Mens Napapijri

Italian manufacturer, Giuliana Rosset of travel bags, introduced a new meaning to outdoor apparel, combining innovative materials with a close attention to style. Today, the ' Premium Casualwear ' brand looks back to the great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys that inspired mankind. Two elements of important branding The Norwegian flag, as a homage to polar explorers from the nation, and the name Napapijri which means 'Arctic Circle'. Also the positive/negative imagery on the branding symbolizing the North/South Pole.