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    The Knitwear Focus

    2nd December 2025 by B.Burrows

    Durable and versatile styles of knitwear are a staple of any winter wardrobe when it comes to layering, and with such a wealth of possibilities to explore you will quickly find that each brand has its particular specialty or unique offering.

    One of the most iconic brands to emerge from the UK is John Smedley, earning their reputation since 1784 for combining traditional manufacturing techniques with the finest modern materials to create sustainable pieces of knitwear to last a lifetime. Bringing their style to a global audience for the past two centuries has cemented the John Smedley name at the forefront of the industry. Becoming the knitwear brand of choice for iconic figures such as Audrey Hepburn and The Beatles, they are trusted across the world for designs that not only transcend temporary trends, but also remain durable enough to last a lifetime. Proudly "Made in England" since 1784.

    John Smedley Barrow Half Zip Knit

    Gran Sasso are a brand with a steadily growing reputation in the world of knitwear - Founded in a small Italian village in 1952, in a similar vain to John Smedley, they have built a name for themselves on the back of premium materials and traditional, artisanal manufacturing processes. Specialising primarily in merino wool and cashmere, Gran Sasso continue to uphold their initial core philosophy; each garment remains manufactured entirely in their own factory, located in the same Italian village they were founded in from start to finish (They even have an on-site dyeing plant).

    Gran Sasso Wool Crew Neck Jumper

    One newer name amongst these iconic brands is Pittari. A small, family-run British name that has only recently emerged on the scene, Pittari have quickly began making themselves known with a commitment to heritage designs, fine materials and traditional manufacturing. By carefully controlling the sourcing of materials, the brand can fully utilise the natural benefits of the fabric they use - Each garment is antibacterial, biodegradable and features natural ventilation; inherently sustainable from its first step in the manufacturing process.

    Pittari Mini Cable Jumper

    While the brands themselves may differ and offer their own unique personalities, no matter your choice you can be sure of a premium addition to your winter wardrobe that will last the test of time and remain as effortlessly stylish as it always has been.

    Shop John Smedley

    Shop Gran Sasso

    Shop Pittari

    Shop Knitwear

     
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