Brand Focus: UBR
Founded in Oslo, 2009, UBR have an outerwear heritage quickly being written as a result of the aesthetic and technical innovation present in each of their collections, while remaining fundamentally Scandinavian at their core. Fusing elements of the region's minimalist stylistic tendencies with functional, elaborate, high-performance materials and a refusal to compromise has allowed the brand to emerge as one of the industry leaders in the world of outerwear over recent years.
From the outset, UBR have maintained a commitment to minimising their environmental and societal impact. A constant optimisation of their production process and use of recycled materials keeps the impact on the Earth low, and the ethical practices implemented throughout the workforce ensure fair working conditions for the skilled individuals involved in the production of each item. The level of craftsmanship and dedication at the disposal of UBR as a result can be seen in each item through the advanced nature of the manufacturing techniques involved and the attention to detail each garment receives.
The brand's perfectionistic strive for functional excellence has lead to a number of technical developments seldom seen outside of UBR garments. Being able to combine classic slim silhouettes with the brand's trademarked down filling maximises warmth while retaining a minimal look. The development of a "Super Stretch" fabric that remains water and windproof allowed UBR to create the first stretch parka jacket in 2011; a style that remains a favourite of the brand's core collection even today. Only for the discerning customer, our selection from UBR is available now.
