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Introducing: HUGO x RB

9th July 2024 by B.Burrows

Launching their first limited edition capsule since the announcement of their partnership, HUGO and the VISA Cash App RB Formula 1™ Team have collaborated in order to blend together the refined and contemporary style of the HUGO brand with the bold, instantly recognisable iconography of the VISA Cash App RB Formula 1™ Team. This combination has created a mix of performance-oriented wear and more laid-back, relaxed casualwear.

Danirick T-Shirt

Throughout the collection you will see the iconic Bull motif from RB combining with the signature red hue associated with HUGO, creating unique outfits and one-off pieces that make for a striking look no matter the occasion. This focus on individuality and self expression has been associated with HUGO since the inception of the brand and the sporting heritage of the RB brand is not lost either, with a number of performance and technical focused pieces that are perfect for active use.

Drambok T-Shirt

The collection is perfect for those looking to get fully immersed in the F1 season and their team, or even for fans of HUGO looking to bring something different to their wardrobe for the new season with a selection of t-shirts and a new pair of jeans. This collection is limited so be sure not to miss out.

Shop HUGO x RB



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