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Brand Focus: Psycho Bunny

3rd September 2015 | Posted in Menswear by H. Simpson

You may not have heard about Psycho Bunny - yet! Created by the former creative director of Ralph Lauren & friend, the brand has slowly but surely built a reputation based around the quality, fit and on trend style of each garment. Read on to discover a little more on Oxygen Clothing's highly anticipated brand of the moment...

The brand's association with Ralph Lauren has no doubt elevated Psycho Bunny to a clear platform for all to be curious about. Adding skull patterns to Ralph Lauren scarves, gave it's creator that lightbulb moment that this was something so current and needed to be expanded upon - and so, a new scarf company was born. The unique logo was created using the popular skull and crossbones design seen on many branded scarves at the time including Alexander McQueen, however a pair of bunny ears were added, creating something a little more different and thus the name 'Psycho Bunny' was derived. Branching out into polos and tees, the brand displays this embroidered logo to the chest and is formed using over 3000 individual stitches.

Maintaining traditionally cut classics combined with updating styles to keep up with the times has led the polo collection to be classic, high quality and modernistic - the unique Psycho Bunny logo symbolising this. Priding itself on quality, tradition and innovative style ticks all the boxes for a men's polo shirt, and as the brand explains, their garments are simply: 'classic style, redefined'.

 

 

How it differs from the rest...

Fabric - All of the polo collection are constructed from a 'pima cotton' which differs from a standard cotton in that it has a soft, silky texture creating a more comfortable, luxury feel to the garment. Woven into a classic pique stitch, the pima cotton ensures stability and strength, meaning no loss of shape!

Shoulder Seam Detail - Another difference comes within the shoulder seam. Instead of the standard basic stitch, the shoulder seams are taped using the same colour as the fabric chosen which means that this also helps keep the shape wear after wear.

Side Vent - Ever wondered what the purpose of those side vents were on a polo shirt? During the tennis years, the side vents were put in to ensure the top stayed tucked in during vigorous movement. These side vents are also taped in place, meaning the top is going to stay in place at all times when tucked in at the office.

Mother of Pearl Buttons - Ensures button fasteners will not crack or break.

Diamond Knit Pique - The complexity of the stitch to create the pique texture also ensures that the quality is upheld wash after wash. 

 

Its these carefully thought out details that sets Psycho Bunny aside from the rest. Those tiny additions attempt to create the perfect garment and in doing so, have gained a cult following. See the first ten items from the Psycho Bunny collection available online now.

 
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